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Get the latest updates about ENDWI and NMDOT's drunk driving prevention efforts here. Access full articles by clicking or tapping headline.
For articles and press releases prior to 2019, view our archive.
Summer ENDWI campaign takes new approach to promoting safe driving
SANTA FE, N.M. (KRQE) – NMDOT unveiled its latest ENDWI campaign on Monday. The summer 2022 campaign takes a slightly different approach than in years past. It features pool parties and the reminder to get home safely, with the slogan “Don’t crash the party. Designate a driver.”
NMDOT launches new spring ENDWI campaign
Beginning Monday, March 14 New Mexicans will see a new safe driving campaign created by the New Mexico Department of Transportation and local creative agency RK Venture.
NMDOT launches new ENDWI ad campaign ahead of St. Patrick's Day
ALBUQUERQUE, N.M. – State leaders are hoping a new campaign will keep drunk drivers off the roads.
New ENDWI ad campaign starts Monday
NEW MEXICO (KRQE) – Starting Monday, an ENDWI ad from the Department of Transportation will start airing on TV and social media platforms.
Driver-safety campaign rolls into Gallup
The New Mexico Department of Transportation has launched an ENDWI Fall/Winter "My Story" driver-safety campaign.
NMDOT releases new fall/winter driver-safety campaign
SANTA FE – The “My Story” campaign was created by RK Venture, an Albuquerque creative agency. The spots were shot using local cast and crew members in downtown Albuquerque.
NMDOT Unveils new ENDWI Campaign
SANTA FE – The New Mexico Department of Transportation's Traffic Safety Division (NMDOT-TSD) is releasing a new, summer ENDWI campaign capitalizing on the iconic good versus bad behaviors.
NMDOT revives ‘Toss NO Mas’ litter campaign
SANTA FE – The New Mexico Department of Transportation is launching a revamped ‘Toss NO Mas’ litter campaign beginning Monday, May 10.
NMDOT partnership provides safe rides during Cinco de Mayo weekend
SANTA FE – As drivers celebrate the Cinco de Mayo holiday weekend, the New Mexico Department of Transportation and its partners are promoting a program to get New Mexican’s home safely.
NMDOT Launches New Spring Traffic Safety Campaigns
SANTA FE – The New Mexico Department of Transportation Traffic Safety Division (NMDOT-TSD) is unveiling its newest campaign to curb drunk driving, distracted driving, and lack of seatbelt use.
New ENDWI Campaign Launches Statewide June 29
SANTA FE – The New Mexico Department of Transportation will use animation for the first time in a new ENDWI campaign at the end of June that also promotes the states COVID-19 safe practices.
The television and social media spots by RK Venture of Albuqueruque show animated characters practicing social distancing and wearing masks unless exercising or eating while also sending a strong message against drunk driving.
New ENDWI Ad Released Ahead Of Holiday Celebrations
ALBUQUERQUE, N.M. (KRQE) – The new “ENDWI” ads are incorporating the Hispanic culture in an effort to keep people from drinking and driving during the holidays.
The "Family Values" campaign was officially unveiled Tuesday. It shares the story of a grandmother noticing her granddaughter repeatedly filling her glass during a family celebration
NMDOT Releases New Ad To Combat Drunk Driving (KRQE)
The state unveiled its latest campaign to curb drunk driving, focusing on the way dangerous habitats can be passed down from parents to kids.
"How do you get to the root of the problem, and that's something that kind of the way you were brought up, the cultural things here in New Mexico,"" Michael Sandoval, New Mexico Department of Transportation Secretary, said.
NMDOT Unveils New ENDWI Campaign
The New Mexico Department of Transportation continues to work tirelessly to stop drunk driving. NMDOT's ENDWI campaign was created in 2012 to help reduce the number of drunk driving-related crashes and fatalities by promoting designated drivers, safe rides and responsible consumption with the goal of ending drunk driving in New Mexico.
Jun 21, 2019
NMDOT Partners Offer Safe Rides during Beer Week
Working together we can ENDWI. The New Mexico Department of Transportation, Bernalillo County, The City of Albuquerque, Cumulus radio stations and Uber have partnered to create and support "Take a Ride on Us." Since Christmas 2018, this public-private partnership has provided nearly 6,000 safe rides home to New Mexican's living in the Albuquerque metro area who chose not to drink and drive.
May 27, 2019
NMDOT Partners to Offer Safe Rides over Holiday Weekend
The New Mexico Department of Transportation, Bernalillo County, The City of Albuquerque, Cumulus radio stations and Uber have partnered to support "Take a Ride on Us." The collaborative goal is to ENDWI by offering an Uber credit of up to ten-dollars for up to two trips in the Bernalillo County metro area over the holiday weekend.
May 23, 2019
Cinco de Mayo Super Blitz
There were 125 alcohol-involved crash fatalities in New Mexico last year. The New Mexico Department of Transportation Cabinet Sec. Mike Sandoval says, "New Mexico is making progress to stop drunk driving, but everyone has to take it seriously. One death on our roadways is one too many. We're better than that. We have a responsibility to change the destructive behaviors generation after generation of New Mexican's continue to repeat. Driving drunk is never acceptable."
April 28, 2019
State Announces “DWI Superblitz” over St. Patrick’s Day Weekend
Law enforcement across the state will be out in full force over St. Patrick’s Day weekend to crack down on drunk driving. State Police and law enforcement agencies statewide will be conducting increased saturation patrols and DWI checkpoints in an effort to catch drunk drivers. Law enforcement across the state will be out in full force over St. Patrick’s Day weekend to crack down on drunk driving. State Police and law enforcement agencies statewide will be conducting increased saturation patrols and DWI checkpoints in an effort to catch drunk drivers.
March 11, 2019
