Drivers in New Mexico can expect an increased police presence this summer as part of a 100-day crackdown on DWI and distracted driving.

The state, as part of it, is launching a $225,000 advertising campaign that features a horror-movie-style clip of a drunken driver haunted by the ghost of a young woman he’s killed.

In an Albuquerque news conference, Gov. Susana Martinez, a former prosecutor, said she’s seen firsthand the damage caused by drunken driving.

“The reality is much more terrible, but we’re hoping this will reach people,” she said of the publicity campaign.